Hangover free future?

Will the world embrace hangover-free booze?

www.thedailybeast.com

The Dark Side of Hangover-Free Booze

We've heard just about every hangover remedy in the book, from the age-old advice to drink a glass of water and take two aspirin before bed, to recommendations for the boozy "hair of the dog. " But what if a hangover could be avoided altogether?

According to Professor David Nutt of the Imperial College London, hangovers will be gone by 2050 thanks to a synthetic he patented known as "Alcosynth.

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Hangover free future?

By Sarah Holt

Supermarket chain Lidl has announced that it will be selling 'hangover-free' Prosecco from Thursday, October 12.

The national press is reporting that bottles of the sparkly stuff won't stay on the shelves for long. The Daily Mirror commented, "Shoppers are expected to clear shelves of the limited edition bottles ahead of the party season."

Lidl's new tipple is said to help drinkers avoid hangovers because it's organic and uses less sulphites, which are linked to hangovers.

Lidl's master of wine commented: "“We’ve all had that shocking wine hangover. This is sometimes attributed to the sulphite preservatives used in wine to keep them fresher for longer.

“Generally, organic wine producers use a lower level of sulphites in the production process, which means they are less likely to contribute to hangovers.

“So if you don’t react well to sulphites you could be saying good riddance to hangovers with Lidl’s Organic Prosecco Spumante.”

Lidl's announcement comes with no guarantees. However, its statement is not the first time in autumn 2017 that the concept of hangover-free booze has hit the headlines.

Earlier in October, newspaper column inches were filled with reports that a London scientist had created hangover-free cocktails.

Time Out reports: "You may be bidding adieu to your hangovers soon if Professor David Nutt has got anything to do with it. The Imperial College neuropsychopharmacologist (this is a thing) has revealed to The Times that he’s in the final stages of developing a drink that will have the same effect as alcohol does on the brain but without doing any damage to the liver.

"According to the Prof, the positive effects of the drink last for a couple of hours, much like alcohol, but the effects are limited so you’ll never feel too ‘drunk’.

"If tests are successful, and if he can get the right permissions from the Food Standards Agency, Nutt claims he’ll launch the drink, known as ‘alcosynth’ (sounds suspiciously like ‘synthehol’ off ‘Star Trek’ to us), by opening 100 hangover-free cocktail bars in the next decade. He also told The Independent that by 2050 he hopes alcosynth could replace regular alcohol, adding that it also tastes pretty good in a mojito."

Of course, Lidl's hangover free fizz and Nutt's alcosynth have one main difference - one is organic and the other is completely man-made. Plus, one product is limited edition, while Nutt intends his product to go global. Regardless, is this it? Can we look forward to a hangover-free future?

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?The Future of Alcohol is Hangover-Free: Here's How This Company Does It

Can you imagine enjoying your favorite vodka or whiskey without the headache, achy body or "cloudy brain" that often results the next morning, especially after "one too many?" If it were invented, it would be an instant success and million-dollar idea, right?

Maybe even a billion-dollar idea considering that George Clooney and his two buddies last week sold their Casamigos tequila brands to Diageo (DEO) for up to $1 billion after only four years of building the brand.

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