The rise of esports: Is it ready for the mainstream? | Netimperative - latest digital marketing news
Esports is growing fast in popularity, but will it ever be as popular as real sports? New research from Global Web Index looks into the rise of video games as a spectator sport, and why advertising might play a crucial role in its future growth.
Almost 70% of internet users in the UK and U.S. alone have now heard of the term "esports", according to data from Global Web Index.
A significant chunk of its growth has occurred in the last year, with 3 in 10 esports viewers saying they hadn't even heard of it more than a year ago.Read Full Article