Junk food advert ban?

Sadiq Khan wants to ban food ads to tackle childhood obesity

www.campaignlive.co.uk

IPA meets TfL to flag up problems in Mayor's Draft London Food Strategy

Khan announced plans in May to ban ads for foods that are high in fat, salt or sugar across the TfL network.

But in a meeting with TfL execs, the IPA's director general, Paul Bainsfair, and director of legal and public affairs, Richard Lindsay, said the approach was misguided.

There were four main concerns the trade body for agencies raised with TfL:

  • The draft strategy refers to "healthy" and "unhealthy" foods, with reference to the Food Standards Agency Nutrient Profile Model - but this model does not actually use those terms.
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www.foodforlife.org.uk

London food strategy aims - Food for Life

The Mayor of London and London Food Board have today (11 May 2018) published a consultation on the draft London Food Strategy. The Strategy sets that ambition that public institutions achieve the Soil Association's Food for Life Served Here award, with the aim of tackling obesity and dietary ill-health in the capital and providing more support to British farmers.

Rob Percival, Policy and Campaigns Manager for Soil Association Food for Life, said:

" _We are pleased to see the Mayor calling for better public procurement of food.

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