IPA meets TfL to flag up problems in Mayor's Draft London Food Strategy
Khan announced plans in May to ban ads for foods that are high in fat, salt or sugar across the TfL network.
But in a meeting with TfL execs, the IPA's director general, Paul Bainsfair, and director of legal and public affairs, Richard Lindsay, said the approach was misguided.
There were four main concerns the trade body for agencies raised with TfL:
- The draft strategy refers to "healthy" and "unhealthy" foods, with reference to the Food Standards Agency Nutrient Profile Model - but this model does not actually use those terms.