Do you loaf Robert De Niro in the Warburtons advert?
By Daniel J. McLaughlin
Robert De Niro is an accomplished actor, earning the critics and awards across his stellar career on the big screen.
The actor has swapped Hollywood for Bolton, and the big screen for the small, to advertise Warburton's bagels.
Is De Niro lowering himself by appearing in the spoof ad, or could it be his "best work in years"?
The Guardian's Stuart Heritage calls it "a roll of a lifetime", saying that it was De Niro's "best work in years".
He argues: "Reader, I put it to you that not only is the Warburtons advert not the death of Robert De Niro’s career, but that it is also his best work in living memory."
Heritage notes that actors of De Niro's generation and calibre have long supplemented their income with adverts, including Christopher Walken, Harvey Keitel, Willem Dafoe, and Al Pacino.
He says that De Niro is "actually good" in the Warburtons ad, arguing: "Even in the first five seconds of the Warburtons ad, De Niro looks more assured than he has in decades."
The ad plays to De Niro's strengths, he argues, with a swagger and happiness in the actor's eyes.
Heritage concludes: "I might even go as far as saying that Warburtons understands him better than anyone in the world outside of Scorsese."
However, the Warburtons ad has annoyed Piers Morgan, Metro reports.
The Good Morning Britain host used a segment on the show to complain about the actor's decision to promote the bagels.
Morgan said: "If you watch De Niro in any of the great films he’s been in over the years - Raging Bull, Taxi Driver, Goodfellas. And now he’s in a Warburtons bread ad.
"I don’t know how much dough rolled in for you, Bobby, but seriously? Really?
"One of the greatest actors of my lifetime is reduced to making bread commercials in a spoof?"
He added: "You know the one who doesn’t do this? Who has managed to maintain his integrity and still does outstanding work? Great movie choices, theatre choices.
"Al Pacino. What a great career that guy has had. He’d never do a Warburtons bread advert, would he?"
Robert De Niro is a two-time Oscar-winner, winning the Best Supporting Actor award in 1975 for The Godfather Part II and Best Actor in Raging Bull in 1981.
He has also been nominated for the Academy Awards five other times. He was nominated for his performances in Taxi Driver, The Deer Hunter, Awakenings, Cape Fear, and his latest in 2013 for Silver Linings Playbook.
De Niro has appeared in over 100 films throughout his 54-year career. The actor, who has also worked as a producer and director, has amassed a net worth of $300 million.
As well as the Warburtons ad, De Niro will appear as Murray Franklin in DC's Joker, exploring the origins of the Batman villain, and in the lead role of Martin Scorsese's The Irishman in 2019.