By Daniel J. McLaughlin
After 10 weeks of baking, the Great British Bake-Off has a new champion: David Atherton.
He defeated finalists Alice Fevronia and Steph Blackwell on Tuesday's Bake-Off.
The Channel 4 show, which moved from the BBC in 2017, is now in its tenth series - but is it beginning to lose its flavour?
One critic argues that the latest series was "as limp as a soggy bottom", while another reviewer says that it still stands out from other TV contests.
The Radio Times' Kimberley Bond likens the baking show to a "bad soufflé", arguing that Bake Off has "failed to rise to the occasion for series 10".
She says that the latest series has been "as limp as a soggy bottom", arguing that tweaking of the show's format has lead to Bake-Off losing its charm this year.
Whether it was "the increasingly bizarre selection of themes", the "damned-near impossible" showstoppers, or the judge's meaner comments, Bond argues that Bake Off has transformed "from a fun jaunt in a tent to more of an emotional ordeal".
She concludes: "Recent attempts to spice up Bake Off's usually sweet offerings have resulted in the show becoming unnecessarily sour.
"Too many cooks interfering when it's really not needed could see this once great show sink."
However, the Independent's Clémence Michallon gave the Bake-Off final a four-star review, saying that it raised the emotional stakes.
She says that the final explored Bake Off's biggest strength: "its ability to be unabashedly genuine and to delve into its participants’ emotional vulnerability with kindness".
This is, she adds, something that enables it to stand out from other TV contests.
Michallon adds: "There's no doubt in my mind that the verdict will elicit a lot of reactions on social media, but the fact that David was never crowned Star Baker throughout his time on the show, establishing himself as this year's underdog before rising as the programme's champion, has a daring, rather pleasant edge to it."
According to overnight figures, the Great British Bake-Off final was watched by 6.9 million viewers. This is down from 7.5 million who tuned in for last year's finale, but does not include catch-up services.
It peaked at 7.7 million viewers on Tuesday night - and it was both the most watched episode of Series 10, and the most watched show on any channel from 8pm to 9.15pm.
It is the third series since Bake-Off moved from BBC One to Channel 4. The 2016 final on BBC peaked at almost 16 million viewers. The baking show is Channel 4's most successful show, followed by Gogglebox.
Bake-Off will stay on Channel 4 until 2021 after signing a new deal with the broadcaster in March. A new spin-off - Junior Bake Off - will also be launched.