Successful sausage roll?

Greggs' share price has never been higher since releasing the vegan version

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yougov.co.uk

Greggs' vegan sausage rolls rise to the occasion perfectly | YouGov

The retail industry has had a difficult time recently but shares in high street bakery Greggs have bucked the trend and hit an all-time high, thanks to some ingenious and topical marketing.

Greggs used social media and publicity stunts to boost awareness in the brand during its launch of a vegan sausage roll - a campaign that was dubbed a "masterclass in public relations" by PR Week.

The campaign, which originated from a debate on whether vegan sausage rolls could accurately be labelled such at all, was delivered humorously and with plenty of celebrity interaction from the likes of Piers Morgan, whether planned or spontaneous.

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www.plantbasednews.org

Greggs Vegan Sausage Roll Selling Out Across UK

Greggs' new vegan sausage roll is selling out in bakeries across the UK.

According to Greggs, its vegan sausage roll was 'designed to mirror some of the sausage roll's classic features, including 96 layers of light and crisp puff pastry, but instead is made with a bespoke Quorn filling'.

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