4 Common Frustrations With Mobile Shopping Apps
Mobile app retention rates are generally low. A Localytics study revealed that the average app loses 64% of its users within the first 30 days. After 90 days 80% of users have abandoned most apps.
The news for retailers is only slightly better with 22% of users still engaging the average mobile shopping app after 90 days while the top performing apps in retail manage to hold on to 29% of users in the same time period.Read Full Article