Shopping apps a must?

Co-op launches cashierless mobile checkout payment app

www.nn4m.co.uk

4 Common Frustrations With Mobile Shopping Apps

Mobile app retention rates are generally low. A Localytics study revealed that the average app loses 64% of its users within the first 30 days. After 90 days 80% of users have abandoned most apps.

The news for retailers is only slightly better with 22% of users still engaging the average mobile shopping app after 90 days while the top performing apps in retail manage to hold on to 29% of users in the same time period.

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www.retailgazette.co.uk

Co-op launches cashierless mobile checkout payment app

The Co-op has unveiled a new mobile phone app that allows shoppers to pay for purchases in the aisle and avoid visiting a till all together.

The shop, scan and go initiative is being trialled at the Co-op's store located at the retailer's support centre in Manchester, with a wider rollout beginning as early as this summer after a further trial at the Co-op's store in the Microsoft UK head office in Reading.

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