Nike and Kaepernick thriving?

Nike's sales are up since the Kaepernick advert

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All eyes on Nike and Kaepernick | YouGov

The brand's Ad Awareness and Word of Mouth metrics hit all-time highs

If attention is what Nike wanted to help commemorate the 30th anniversary of its "Just Do It" ad campaign, then the series' latest installment featuring former NFL quarterback Colin Kaepernick appears to be a major success.

According to new data from YouGov Plan & Track, 50% of all US consumers aged 18+ now report seeing an advertisement for Nike in the past two weeks.

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