What is Livestream?
Livestream is a video live streaming platform that allows customers to broadcast live video content using a camera and a computer through the Internet.
Viewers play the content via the web, iOS, Android, Roku, and the Apple TV. Livestream requires a paid subscription for content providers to use; it formerly offered a free ad-supported service but that stopped in 2016.
The viewing device can be a desktop computer, laptop, tablet, smartphone or digital screen at home, at the office or in a brick and mortar venue such as a movie theater, restaurant, house of worship or sporting arena. The broadcast can be just video, audio or both.
Viewers often will interact with the broadcast Host or guests or other viewers, through text chat, twitter feed, voice or webcam video.
Livestream customers include Spotify, Gannett, World Economic Forum, Tesla, SpaceX, the NBA, RISD, Clinton Global Initiative, over 200 local TV affiliates, and thousands of others.
Founded in 2007, it has offices around the world and attracts 40,000,000 viewers each month.
Streaming is the quickest way to access internet-based content, but it's not the only way. Progressive download is another option that was used for years before streaming was possible.
In order to understand what streaming is, where you use it, and why it's so helpful, you need to understand these two options.
The key differences between progressive download and streaming are when you can start using the content and what happens to the content after you're done with it.
Progressive downloads are the traditional kind of download that anyone who's used the internet is familiar with. When you download an app or game or buy music from the iTunes Store, you need to download the entire thing before you can use it. That's a progressive download.
Streaming is different. Streaming allows you to start using the content before the entire file is downloaded. Take music: When you stream a song from Apple Music or Spotify, you can click play and start listening almost immediately. You don't have to wait for the song to download before the music starts. This is one of the major advantages of streaming.
It delivers data to you as you need it.
The other major difference between streaming and downloads is what happens to the data after you use it. For downloads, the data is permanently stored on your device until you delete it. For streams, the data is automatically deleted after you use it. A song you stream from Spotify isn't saved to your computer (unless you save it for offline listening, which is a download).